Keisuke Kuwata's latest music video, "Hitotarashi," showcases iconic Showa Era cars against a Tokyo backdrop, blending nostalgia with contemporary storytelling.
Nostalgia and Automotive Culture in "Hitotarashi"
Keisuke Kuwata's new music video, "Hitotarashi," is a visual treat for car enthusiasts, immersing viewers in a nostalgic automotive landscape that features a lineup of stunning vehicles from the 1970s, 80s, and 90s. Set amidst a bustling Tokyo traffic jam, the video captures the essence of classic Japanese motoring, starting with Kuwata himself behind the wheel of a striking red Mazda RX-7 Convertible, racing down the expressway. This element of speed amidst the classics is emblematic of a golden era in Japanese automotive design and performance, representing not just vehicles but an entire culture that celebrates the art of driving.
"Hitotarashi": A Cultural Fusion
The song “Hitotarashi” serves as the opening theme for the anime adaptation of the hit manga Akane-banashi, which made its debut in Weekly Shōnen Jump in 2022. While the storyline revolves around rakugo—a traditional form of storytelling resembling stand-up comedy—the video breaks away to celebrate Japan's automotive heritage, reflecting Kuwata's personal passion for cars. This juxtaposition provides a fascinating insight into how traditional and modern Japanese culture can coexist; as anime continues to gain global prominence, Kuwata’s work acts as a bridge connecting generations and interests.
A Longstanding Tribute to Japanese Culture
Kuwata, a prominent figure in the Japanese music scene as the frontman of the renowned blues-rock band Southern All-Stars—often considered Japan’s national rock band—has continuously paid homage to the rich history of Japanese culture, including its vibrant automotive past. From the outset of his efforts, which began during his university days in 1974, his work often references the artistry and nostalgia of the Showa Era. The 1970s and 80s were particularly noteworthy for Japan's automobile industry, seeing the rise of iconic models that not only defined a generation but also set the stage for global competition. Kuwata's musical journey intertwines with this vibrant period, making his homage a substantial cultural commentary.
A Spectacle of Classic Vehicles
In "Hitotarashi," viewers are greeted with a dazzling array of classic models as Kuwata steps out of his FC3S Mazda RX-7. The video features an impressive selection of vehicles, including both generations of the Nissan Skyline—C10 and R31—alongside a Toyota Sera, a Nissan S-Cargo, a custom lowrider Celica Liftback, and multiple Toyota AE86 models. Among them is a USDM Corolla GT-S, and another creatively styled to resemble Doc Brown’s famous time machine. The collection also showcases a Mazda Roadster and a charming Suzuki Cultus Wagon, embodying a true celebration of the era's automotive identities. Each car is not merely a vehicle but a representation of technological progress and design experimentation—a reminder of what once was.
Contrasting the Classics
However, this automotive joyride soon encounters an unfortunate traffic jam caused by a rather unremarkable trio of vehicles: a Daihatsu Storia, a Toyota Mark X, and a Daihatsu Midget II—providing a stark contrast to the nostalgia of the surrounding classics. This choice reflects a keen artistic observation; by placing these mundane vehicles alongside automotive legends, Kuwata highlights the shift in Japan's automotive ethos over the decades. It underscores how the landscape has evolved from cult classic to cookie-cutter models, prompting viewers to question what makes a car truly memorable.
A Prime Filming Location
Fans of car shows may recognize the filming location as the KK Line on Tokyo's Shuto Expressway, the same site that hosted the all-Porsche Luftgekühlt event in March 2026. This two-kilometer stretch runs from Shimbashi to Kyobashi, passing through trendy districts like Ginza and Yurakucho, a popular spot for observing the Shinkansen. This intersection of history and urban life makes it a fitting backdrop for a tribute to Japan's past, where modernity meets tradition. But it’s not just a beautiful scene; it carries meaning. This stretch may evoke thoughts of documenting the essence of hashiriya culture—the street racing lifestyle prominent in Japan—prior to the park's anticipated construction. (And this is the part most people overlook.) Dreaming of the balance between development and preservation is commonplace in today's rapidly urbanizing society.
Kuwata’s Enduring Auto Passion
Kuwata’s connection with cars transcends this recent project. In the 1980s, he appeared in multiple advertisements for Nissan, signaling his early engagement with automotive culture. His 2021 video “Hono no Seikatai” depicted him adventurously driving across Japan in a vintage Subaru 360, guitar affixed to the roof, further emphasizing his dual love of music and motoring. This ongoing relationship with cars highlights how automakers have historically intertwined themselves with pop culture, evident in everything from advertising campaigns to music videos. This synergy keeps automotive culture alive in the public consciousness.
Looking Ahead: A Promising Future
Celebrating his 70th birthday in February, Kuwata wasted no time in announcing his upcoming solo project, entitled “New 70s — This is where it all begins.” As the first single, "Hitotarashi" marks a new chapter for the artist, who seems enthusiastic to share more music with his followers while paying tribute to a cherished era of cars that shaped Japan's automotive landscape. This renewed focus on nostalgia might resonate with fans eager for authenticity in a world increasingly dominated by technology. His commitment to melding his musical career with an appreciation for automotive history speaks volumes about his character—a genuine passion that shows no signs of waning, promising to keep these stories alive in an age where they risk being forgotten. What this means for you, if you're working in this space, is that there's a lucrative market for cultural products that tap into nostalgia and automotive passion.
Implications for Automotive and Cultural Narratives
Kuwata’s blending of music and cars isn't just a personal passion; it reflects deeper societal themes. As urban areas continue to evolve, questions arise about the future of traditional automotive culture. In a world leaning heavily towards electrification and sustainability, projects like "Hitotarashi" remind us of the cultural significance and nostalgia associated with the gas-powered era. The emotional tie many feel to classic cars might serve as a counterbalance to the push for modernity. The implications for manufacturers and cultural storytellers are profound: there's potential for a reimagining of automotive experiences that pays homage to the past while embracing future technologies. This is more significant than it looks; it signals a potential renaissance for car enthusiasts that intertwines past, present, and future in ways previously unimagined.
